Erica Choi is an NYC-based creative director and digital content creator specializing in luxury fashion, beauty, and lifestyle brands.

Her expertise lies in content development, e-commerce, and marketing solutions for elite retail brands through multiple channels. She has held responsibilities in creating for a multitude of client-based and pitch projects from concept to production, full site redesigns, and executing compelling brand story campaigns across the digital spectrum. She believes in incorporating mindful design, media, and technology practices through various omnichannel touchpoints to build the most holistic and engaging experiences possible.

Her work has been acknowledged and published by Computer Arts Magazine, D&AD, and the Type Director’s Club (TDC), as well as numerous online blogs and artist featured websites. She has received Award of Excellence scholarships from the Rhode Island School of Design for outstanding work.

She has most recently held the position of Vice President of Digital Design at Barneys New York, an iconic luxury retailer known for its forward-thinking edit. Prior to BNY, she has worked in the creative departments at CREATETHE GROUP, HUGE, Razorfish, Teen Vogue, The Last Magazine, and Aveda. She holds a BFA in Graphic Design from the Rhode Island School of Design (RISD).

In 2020, Erica found Superegg, a wellness-first, vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg's nutritional values for the skin.

Content creation and brand partnership work may be viewed on Egg Canvas.